New Media: Old Ideas Collide On Six Degrees of HarryCampaign , By Michelle Dee
Hull based Film company One For Courage Productionsare using converging marketing techniques to raise awareness and promote their debut Short Film, Harry's Ransom.
The promotion campaign for the film is called Six Degrees of Harryand uses real life and online connectivity to generate interest
in the new work scheduled for release in Spring 2013.
'Six degrees of separation' was a notion popularised by nineties playwright John Guare, in that we are theoretically
connected to everybody, on the globe, by just a trail of six people.
Filmed entirely in Hull, over a manic two days in 2012, Harry's Ransom is a psychological thriller with a kidnap story at its heart. The new independent film company made up of Leeds graduate Nathan Maguire with Sam Hargreaves and Merv Hewson who both studied at Hull College, came up with the campaign, Six Degrees of Harryto promote it.
A series of numbered promotional packs have been sent out, each containing the trailer for short film Harry's Ransom.
After the trailer has been viewed and information digested, the recipients are instructed to pass the pack on,
thus widening the net.
The numbered packs can be followed on the One For Courage ProductionsFacebook page, where fans and followers can chart
the promo packs' progression.
In addition to this campaign the trio will use crowd sourcing to raise funds for a planned feature film based on
Harry's Ransom to be called Payday.
Hull filmmaker Nathan Maguire, who cites maverick British Director Shane Meadows
(responsible for groundbreaking titles such as This is England and Dead Man's Shoes) as inspiration, explained more:
'Six Degrees of Harryis the vehicle behind short film Harry's Ransom, which, in turn, will be used as a marketing
tool to gather interest in the feature film Payday. Using crowd sourcing: people will be able to view the short film,
show and share on Facebook, their support for the project.'
Crowd sourcing sites such as Peoplefundit, Indie GoGo and Kickstarter - UK launched last year and have grown
in popularity particularly within the Arts sector.
They allow artists to raise much needed funds, particularly in the wake of the government's cuts to the Arts Budget,
for new projects.
The artists benefit from the interactivity and user engagement, that helps generate a sense of shared ownership for the project.
The online activity through social media strands creates the 'buzz' around the project, which
in turn generates more interest and fans creating a larger pool of people. This kind of 'small acorns'
approach to independent project financing was used to great effect by the team behind the 2012 live music
festival Humber Street Sesh.
'It is a good time to be filmmaker', says Nathan, 'With advances in technology, digital film cameras and editing
software being so readily accessible, it is so much easier to shoot your own films.
Social media and crowd sourcing sites give you an ideal platform to talk directly to your supporters about
your work and even if you don't make the money it is still great source of publicity.'
There is a noticeable trend of more independent films coming to the fore, as cinema goers look beyond the
Blockbuster in search of something less predictable and manufactured.
Filmmakers are experimenting with collaborative promotional processes, which engender loyalty and ownership of new work.
News, Arts Lucy Beaumont Wins Top Comedy Award By Michelle Dee
Lucy Beaumont from Hull has won BBC Radio 2 New Comedy Award 2012: the nationwide search to find the best new stand-up comedy talent in the UK.
The heats for the annual competition were held in venues across the country between August and October 2012. Lucy Beaumont made it all the way to the finals
held at the Grand Theatre, Blackpool.
News, Arts - Hard Rhymes and Great Exclamations at The Humber Mouth Literature Festival 2012 - 23rd June 2012 to 7th July 2012
Fresh Ink and Write to Speak in association with Hull City Council, Hull Truck, Fruit and thisisUll.com present:
Hard Rhymes and Great Exclamations is a series of spoken word events and workshops that will take
place between 23rd June and 7th July at the Humber Mouth Literature Festival 2012.
Featuring performances from punk poetry pioneer, John Cooper Clarke, American bard of the factory
worker, Fred VossRead more...
News, Arts - Poetry/Spoken Word - Hard Rhymes and Great Exclamations Performance Poetry Workshops
Calling all poets...
Would you like to take part in a bold series of poetry events as part of the Humber Mouth Literature festival?
Would you like the opportunity to perform your work at Hull Truck?
Would you like the opportunity to see your work published?
Fresh Ink and Write to Speak present: Hard Rhymes and Great Exclamations,
an ambitious poetry initiative to encourage a new generation of spoken word talent.
News, Arts - Poetry/Spoken Word - Saturday 7 July 2012 - John Cooper Clarke at Hull Truck
As part of The Humber Mouth Literature Festival, Hard Rhymes and Great Exclamations presents John Cooper Clarke.
What can you say about our John?
Born in 1949 to George, an engineer and Hilda, an unpublished poet, John spent his childhood growing up in Salford, Lancashire.
With his biting, satirical, political and very funny verse delivered in a rapid-fire performance style,
News, Arts Cottingham Drama Festival - Call for Submissions
September 2012 will see the return of the Duck's Bill Drama Festivalin Cottingham.
Last year's inaugural event at the Duke of Cumberland, Market Green featured eight performances and was a roaring success as virtually every show was a sell-out, with acts travelling from as far as London to take part.
This year, we at Penny Duck Theatre Company aim to make it bigger and better.
News, Arts Liberation - Three Dozen Writers Showcased from Scratch - At Fruit, Tuesday 11th October 2011
Scratch@Fruit #5, Tuesday 11th October. Tickets £3 on the door (or from Fruit website).
A host of new writing will take centre stage again at the now-regular Scratch@Fruit event. The fifth event takes the total of writers who have had work included as part of the script-in-hand evenings to 36.
Event curator, playwright Dave Windass,